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Colour in Logo Design
The use of appropriate colour in a logo can be critical for the success of the logo and the brand it represents. Take the following two examples: one for a bank and one for a recycling company. It is...
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new Sony Ericsson logo
Almost eight years back when Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson forged a partnership to make cell phones, an artist designed the...
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four colour primaries?
We normally think of there being three colour primaries. There is no one set of primaries of course. If we think of additive colour mixing the primaries are red, green and blue. But which red, green...
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Back to the future
What goes around, comes around. The original Apple logo was rather garishly coloured. From 1976 until 1998 it was an apple with coloured horizontal stripes. The 1976 logo had its origins in an even...
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New Yahoo logo
Yahoo launched a new logo this year. I was interested that according to this website Yahoo chief marketing officer Kathy Savitt described the purple as whimsical saying “We wanted a logo that stayed...
View Articlecolour and branding – you can have it all
Really great article in Design Week about the importance of colour in branding. Apparently, in a survey of the world’s top 100 brands (defined by brand value) 95 per cent use only one or two colours....
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